Murcot Auto respects your privacy and is committed to protecting your personal information.
1. Who is responsible
Murcot Auto Inc. (“Murcot Auto”, “we”) is responsible for the personal information we collect through murcotauto.com, by phone, text message and email.
Person in charge of privacy: Kevin Murphy, owner and operator. Contact: info@murcotauto.com, +1 514 927 1539. Write to this person to access, correct or delete your information, or to withdraw consent.
2. What we collect
- Vehicle details: VIN, make, model, year, mileage, condition, accident history, loan or lease balance if you give it, photos you upload.
- Contact details: name, phone number, email, preferred language, city.
- Messages: what you send us by form, text, email, or social media message.
- Website data: pages visited and technical data (browser, device), only if you accept analytics cookies (see section 7).
The form can save the contact and vehicle details you have entered before final submission, once an email address or phone number has been entered.
3. Why we use it
To give you a value range, have a Murcot buyer confirm a firm offer, arrange pickup and paperwork, follow up on your request, and meet legal obligations (for example vehicle sale records). We do not sell or rent your information.
4. Text messages, email and our AI assistant
When you submit a request, you agree that we may text or email you about it. Some first replies and questions about your vehicle may be written by an AI assistant (“Otto”) working for Murcot Auto. A member of our team reviews the conversation and gives the firm offer. You can reply STOP to texts, or tell us to stop by email or phone, at any time.
5. Who we share it with, and where it is stored
We use service providers to run the business, including our CRM and messaging platform (GoHighLevel / LeadConnector), our website host (Hostinger), Google (Workspace, and Analytics if you accept analytics cookies), our bank (CIBC), and the SAAQ for vehicle transfers. Some of these providers store or process information outside Quebec, including in the United States. We share only what is needed for the service and require them to protect it.
We may also share vehicle information with buyers, auctions and export partners to complete a sale, without your name or contact details unless needed for the transfer.
6. How long we keep it
Leads who do not sell: 24 months, then deleted or anonymized. Completed purchases: 7 years, for tax and records. Photos: deleted with the lead unless the sale goes ahead. Website analytics: 14 months.
7. Cookies and analytics
We use only essential cookies by default. Analytics cookies are off until you choose to accept them in the cookie banner. You can change your choice at any time using the “Cookie settings” link in the footer. Declining optional cookies does not affect your ability to request a valuation.
8. Your rights
You can ask to see, correct or delete the information we hold about you, withdraw consent, and ask for a copy in a usable format. We respond within 30 days. If we cannot resolve your concern, you may contact the Commission d’accès à l’information du Québec (cai.gouv.qc.ca).
9. Security and incidents
We protect information with access controls and secure services. If an incident creates a serious risk of harm, we will notify you and the Commission as required by law.
10. Changes
We will post changes here with a new effective date. Effective date: November 11, 2026. Version: 1.0.